Get the most out of your Bing & Yahoo PPC campaigns

Bing Ads is the advertising platform you use to show ads on the Bing and Yahoo search engines – also referred to as Yahoo Bing Network. You also have the ability for your ads to show on their syndicated partners such as Facebook, Amazon, Monster, WebMD, CNBC, and Viacom.

By bidding on the right search terms (which I show you how to do below) you can have your ad show only to people who are interested in your firm’s practice areas. On top of that, you only have to pay for the ad when someone clicks on it and visits your website. So, you can make the most of your advertising dollars.

Bing Ads vs. Google Adwords

With an over 60% share of all internet searches, Google is the largest search engine in the world. This is why if you want the widest reach, we recommend starting with Google’s advertising platform, Google Adwords. We show you how to do that here.

Bing and Yahoo still have 30% market share however, so if you are not advertising there you are missing out on the potential to increase your sales by 30%.

That’s not the only reason to consider advertising using Bing ads. Less people advertise using Bing Ads than Google Adwords, so the competition, and the amount you have to pay to reach your target customer, can be A LOT lower. Again, making the most of our advertising dollar.

In fact, research shows that your cost per click when using the Bing Ad network can be up to 70% lower than when advertising using Adwords.

Rankings, impressions & "vanity metrics" mean nothing without conversions. We are laser focused on making your phone ring and driving new cases.

You don't want a jack of all trades but a master at none

The disciplines & tactics involved with paid search (PPC) advertising and online lead generation are quite different than those for SEO, content, social, and other digital channels. Are your marketing dollars really being maximized by the right people?

Web traffic means nothing if it doesn’t convert into leads

Many agencies focus only on “vanity metrics” such as traffic volume or Google rankings. After managing over $100 Million in web marketing budgets, we know that getting relevant traffic is only half the battle. We are laser focused on converting your web traffic into leads and new cases.

100% Transparent, Performance Based

We don't make money unless you make money - the way online marketing & lead generation should be. You'll have 24/7 access to all raw data, costs, and results from all campaigns, including every phone call, email, and/or live chat lead you receive each day.

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