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Google Ads allows you to add scripts onto an account under “Bulk Actions” in the main navigation.You can programmatically control your Google Ads data by implementing these scripts. Using simple JavaScript in a browser-based IDE – a software suite that combines basic tools needed to write and test software – you can automate common procedures […]

Retargeting for Your Law Firm – What You Can and Can’t Do There are many reasons for any business to run a retargeting campaign. When users are deciding on a service, they may not be ready to fill in their information at that exact moment – and are just starting their initial research. It’s important […]

Why they’re removing it: The average position metric will be removed in late 2019 – so paid search advertisers for law firms need to start thinking about how this will affect their current bidding strategies and reporting. As far as your bidding strategies fo – Google is claiming that their new metrics (Impression (Absolute Top) […]

Choosing managed placements There are a couple ways you can choose a list of managed placements for your law firm’s PPC campaign on the display network. If your goal is casting a wide net and increasing brand awareness, you may want to consider some high-traffic general sites on the Google Display network. For example – […]

What is the main goal and how will my page reflect that? For legal firms, you want the right audience to be contacting you with their legal issues. You need to make it clear what type of law you practice. Highly informative content would be best to keep your user on the page. When they […]

Bing has released 3 new features that they are claiming to be unique to their platform. Recently partnered with Intent Lab near the end of 2018 – they are utilizing the power of AI and Machine Learning to deliver these smart insights to the users. The three features are Performance Insights, Location Targeting, and the […]